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Stage 05 / 14

Zeya

Elevating the idea of everyday.

Player data
Industry
Fashion · Everyday Wear
Services
Brand Strategy · Visual Identity · Packaging · Brand Applications
Zeya
The Brand

Zeya is an everyday fashion brand designed for people who want to look effortlessly stylish without overthinking what to wear.

From hoodies and jeans to essential T-shirts and everyday basics, Zeya creates versatile pieces that combine comfort, simplicity, and modern elegance — made to fit naturally into everyday life.

The Challenge

Everyday fashion is a crowded space, with countless brands offering basic essentials.

The challenge was to give Zeya a distinct identity that could elevate the idea of everyday wear — making simple, comfortable clothing feel stylish, modern, and desirable while keeping the brand approachable.

What we did8 moves
01Brand concept & creative direction
02Logo & visual identity
03Typography & color system
04Packaging design
05Garment & product applications
06Branded materials
07Social media visual direction
08Overall brand guidelines

The work

3 pieces

Basics
Everyday
System

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