Zist
Fresh food, made simple — without the health-food clichés.
- Food & Beverage · Healthy Fast Food · Food Truck
- Brand Strategy · Visual Identity · Packaging · Brand Applications
Zist is a fresh, on-the-go food truck concept offering salad bowls and customizable meals made for people looking for something light, healthy, and satisfying.
Whether choosing from ready-made bowls or building your own, Zist makes fresh food simple — perfect for a quick lunch, a day by the sea, or whenever you're craving something refreshing without the heaviness of traditional fast food.
The challenge was to create a brand that could communicate freshness, simplicity, and a healthy lifestyle without falling into the typical visual language of health-food brands.
Zist needed an identity that felt modern and approachable, while capturing the relaxed, refreshing feeling of eating something fresh by the sea.
The work
Continue? 10
The Persona
One identity, built to hold many personalities.
Press start