Skip to content

WorkBranding

Stage 06 / 14

Zist

Fresh food, made simple — without the health-food clichés.

Player data
Industry
Food & Beverage · Healthy Fast Food · Food Truck
Services
Brand Strategy · Visual Identity · Packaging · Brand Applications
Zist
The Brand

Zist is a fresh, on-the-go food truck concept offering salad bowls and customizable meals made for people looking for something light, healthy, and satisfying.

Whether choosing from ready-made bowls or building your own, Zist makes fresh food simple — perfect for a quick lunch, a day by the sea, or whenever you're craving something refreshing without the heaviness of traditional fast food.

The Challenge

The challenge was to create a brand that could communicate freshness, simplicity, and a healthy lifestyle without falling into the typical visual language of health-food brands.

Zist needed an identity that felt modern and approachable, while capturing the relaxed, refreshing feeling of eating something fresh by the sea.

What we did10 moves
01Brand concept & creative direction
02Logo & visual identity
03Typography & color system
04Food truck branding
05Packaging design
06Salad bowl & takeaway applications
07Menu design
08Branded materials
09Social media visual direction
10Overall brand guidelines

The work

3 pieces

Bowls
Food Truck
By The Sea

Continue? 10

Next stage · Branding

Stage 07Branding

The Persona

One identity, built to hold many personalities.

Press start
The Persona