Matcha Cult
A matcha brand that refused to be green.
Player data
- Food & Beverage · Matcha
- Brand Strategy · Visual Identity · Packaging · Brand Applications
The Brand
Matcha Cult is a contemporary food and beverage brand built around the growing love for matcha.
More than just a drink, the brand brings together matcha, creativity, and a distinctive lifestyle aesthetic to create an experience that feels fresh, playful, and easy to recognize.
The Challenge
The challenge was to create a matcha brand that could stand out in an increasingly competitive F&B market.
Matcha Cult needed an identity that felt young, cool, and visually distinctive, while moving away from the typical green-heavy look associated with matcha brands.
What we did9 moves
Brand concept & creative direction
Logo & visual identity
Color palette & typography
Packaging design
Cups & takeaway applications
Product branding
Branded materials
Social media visual direction
Overall brand guidelines
The work
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Stage 04Branding
Chubby Buns
Impossible to overlook, on the street and on the feed.
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