Chubby Buns

Impossible to overlook, on the street and on the feed.

Player data

Industry: Food & Beverage · Fast Food
Services: Brand Strategy · Visual Identity · Packaging · Brand Applications

Full Cubby Buns packaging set — bag, cup, box, burger and menu — on a yellow car bonnet

The Brand

Chubby Buns is a fun and youthful burger spot serving burgers, fries, and all the comfort-food favorites.

The brand was created with a younger audience in mind — bringing together great food and a visual identity that's bold, playful, and impossible to overlook.

The Challenge

The fast-food market is full of brands fighting for attention. Chubby Buns needed an identity that could feel young, energetic, and different, while creating a recognizable personality that customers could connect with beyond the food.

The goal was to build a brand that could look just as exciting on the street and on the table as it does on social media.

What we did9 moves

01Brand concept & creative direction

02Logo & visual identity

03Color palette & typography

04Packaging design

05Food packaging & takeaway materials

06Restaurant branding applications

07Branded promotional materials

08Social media visual direction

09Overall brand guidelines