El Hamady
Making Feseekh and Renga something people want to try.
- Food & Beverage · Egyptian Cuisine
- Brand Strategy · Visual Identity · Social Media Management · Campaigns · Content Creation · Video Production
El Hamady is a restaurant specializing in traditional Egyptian dishes, particularly Feseekh and Renga. Our goal was to make these dishes feel more approachable and appealing to a wider audience, especially those who may not usually consider trying them.
We created a more recognizable, modern, and refined brand that keeps the authenticity of the food while making it feel like an experience people want to try.
The challenge was to give El Hamady a stronger and more professional brand presence while making traditional Egyptian food feel relevant and appealing to a wider audience.
Another key challenge was maintaining strong customer interest and sales during periods when Feseekh and Renga are less popular.
Increased sales and customer demand
Stronger brand presence on social media
Maintained engagement and sales during periods of lower seasonal demand
The work
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