Rooms

Name your budget. Negotiate your stay.

Player data

Industry: Travel & Hospitality · Technology
Services: Brand Strategy · Visual Identity · Digital Branding · Social Media · Content Creation · Video Production · Launch Campaign

Hands holding a phone open on the Rooms app — your key to more privacy

The Brand

Rooms is a travel and accommodation platform available through a mobile application and website, connecting travelers with property owners across Egypt.

The platform offers a different approach to booking stays. Instead of simply choosing from fixed prices, users can set their budget and negotiate directly with property owners, giving them more flexibility and control over their stay.

The Challenge

Rooms was entering a market where people are already familiar with established booking platforms, making it important to give them a clear reason to try something new.

Our challenge was to build the brand from the ground up — not only creating its identity, but also introducing the concept, explaining how the platform works, and building enough familiarity and trust for people to feel comfortable using it.

The brand also needed to be distinctive enough to stand on its own and create a recognizable signature across every touchpoint.

What we did9 moves

01Developed the brand concept, positioning, and overall communication strategy

02Created the complete visual identity and brand guidelines

03Developed the look and feel across the mobile application and website

04Created the social media strategy and overall content direction

05Developed creative concepts to introduce Rooms and explain how it works

06Produced video content for awareness, education, and launch

07Created the launch campaign and launch communication

08Built communication designed to create trust around a new platform

09Managed the brand's social media presence and ongoing communication