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WorkBranding

Stage 01 / 14

Feliz

Artistic without being complicated. Bold without being loud.

Player data
Industry
Interior · Art & Décor
Services
Brand Strategy · Visual Identity · Packaging · Brand Applications
Feliz
The Brand

Feliz creates artistic frames and wallpapers designed to transform everyday spaces into something more expressive.

It brings together art, design, and personality to help people create spaces that feel uniquely theirs.

The Challenge

The challenge was to build a brand that could feel artistic without being complicated, bold without being overwhelming, and premium without losing its personality.

Feliz needed an identity that could reflect the creativity of its products while standing out in a highly visual décor market.

What we did8 moves
01Brand concept & creative direction
02Logo & visual identity
03Color palette & typography
04Packaging design
05Product presentation
06Branded materials & applications
07Social media visual direction
08Overall brand guidelines

The work

3 pieces

Frames
Wallpaper
Identity

Continue? 10

Next stage · Branding

Stage 02Branding

Assala

True style starts with authenticity.

Press start
Assala