Faculty of Business — Ain Shams University

Following our previous collaboration with the Faculty of Business at Ain Shams University for the launch of two new programs in 2025 — Banking Technology and Business Technology — we continued our partnership in 2026 for the launch of 10 new academic departments.

The objective was to introduce these new departments to prospective students, communicate their relevance to today's job market, and drive applications.

The job market is constantly evolving. New technologies, industries, and career paths are continuously changing the skills employers look for. This created an important role for the Faculty of Business: to communicate how its new departments are designed to keep students aligned with these changes.

The campaign needed to communicate a simple but powerful message: education needs to evolve with the market.

We built the campaign around the idea of staying ahead of change.

Rather than simply announcing the 10 new departments, the campaign focused on why they were created and how they respond to the continuous development of the job market.

The communication positioned the Faculty of Business as an institution that doesn't simply follow market changes — it prepares students for them.

Beyond launching 10 new departments, the campaign helped communicate a larger vision for the Faculty of Business: keeping education connected to the real world.

By combining awareness, education, and recruitment-focused communication, we successfully positioned the new departments as relevant, forward-looking academic opportunities designed to keep students prepared for a constantly evolving job market.